When the news cycle turns on a company, its leaders either answer together or not at all. Standing turns a leadership team’s real social accounts into a coordinated, disciplined response network — every reply in the executive’s own voice, every post reviewed before it ships.
Continuous monitoring of mentions, replies, and quote-posts across the social conversation, each one classified by stance — supportive, neutral, or hostile — the moment it lands.
Each executive builds a voice profile from their own writing. Drafts read like the person, not like a press release.
Every draft routes to an approval queue. Approve, edit, or reject in one click. Supervised autopilot is available for teams that have earned trust with the system.
Response volume, activity mix, and coordination patterns are governed by rules enforced in code — the network can’t swarm, spam, or over-post even under pressure.
A single switch tightens review, slows cadence, and concentrates the team on the highest-reach threads while the cycle runs hot.
Plain-language daily briefs: what was said, what we answered, what changed.
Each executive connects their own account and builds a voice profile from writing samples.
Define the topics, keywords, and accounts that matter. Standing watches them around the clock.
Attacks surface, drafts queue in each voice, your team approves, the response lands while the thread is still alive.
See Standing in action.
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