Broadcast-only advocacy tools are one-way. Crew equips the people who already love working for you — managers, franchisees, local staff — to share company content AND respond to customers and critics in their own local voice, with brand safety enforced underneath.
Members share approved content and can answer local complaints and questions — the two things broadcast tools can’t do.
Drafts reflect the member’s own voice and market, while blocked-words and topic fences keep everything inside brand policy.
Material-connection disclosures are prompted automatically where required, so advocacy stays compliant.
Regional and brand leads get their own approval queues — as much or as little control as policy demands.
Individual activity limits enforced in code keep every member’s account looking like a person, not a program.
Participation, reach, response quality, and conversion by location or team.
Employees or franchisees opt in and connect their own accounts.
Crew members get shareable content and drafted responses, ready to personalize.
Every post passes the member’s judgment and the system’s guardrails before it ships.
See Crew in action.
Request a walkthrough